Georgina Starr  | Gelato Balleto ! | A performance artwork for Hermès | SS22 Collection | 2022

International fashion house Hermès invited Georgina Starr to create a performance artwork to showcase their Spring/Summer 2022 collection — Gelato!

"The mountain has spoken her spell upon us! Numbers sing letters and shapes gently buzz. Its ovals. Its circles. Its arcs hold the clue. 7 8 9 5 3 6 2. Pinks shimmer violet and coppers glow gold. As we cliquertis-click and our fortunes unfold!""

Starr designed a giant magic mountain inside the ballroom of an old London court house. The sculptural set transformed into a musical score as percussionists, dancers and models emerge with circular 'notes' to enact a mesmerising geometric dance. The immersive performance expressed all the joy, colour and drama of Nadège Vanhée-Cybulski's SS/22 collection whilst being a unique take on the fashion show presentation. Using percussive mallets threaded with the collection colours—rose bois! blanc casse! jaune itauba!—and a dynamic score devised with composer Thomas Haines, the piece unfolded as a surrealist theatre for voice, body and sound.

"The heart of the space featured a conceptual theatre set, with a cheering cyclorama constructed from undulating circular layers in powdery pinks and sunburst yellows. Here, guests were treated to a production conceived by British performance, sound and video artist Georgina Starr, which was eccentric, uplifting and exuberant in equal measure. Think models, musicians and movement artists performing mesmerically with percussion instruments, dancing with abandon and whirling circular discs above their heads, all while sporting S/S 2022 Hermès designs. The word they all shouted with delight? ‘Gelato!’" Wallpaper Magazine, Feb, 2022


Instagram images from the 'Gelato' show.



Gelato! concept by Hermès
SS/22 Ready-to-Wear Collection designed by Nadège Vanhée-Cybulski
Performance, choreography & stage set design by Georgina Starr
Musical composition by Thomas Haines
Performance production by Elizabeth ME Benjamin
Gelato! Event production by Studio Boum
Gelato! Event creative direction by Lane & Associates
Gelato! Event design by Jabez Bartlett
Lighting Design by Renegade Design
Set Build by Andy Knight Ltd
Model Casting by Julia Lange
Styling by Jodie Barnes
Dramaturgy by Paul Noble
The Percussion Players: Harriet Riley, Catherine Ring, Rosie Bergonzi & Louise Anne Duggan
The Mountain Poet : Anna-Maria Nabirye
The Performers : Flora Grant, Nambi Kiyiri, Kassichana Okene-Jameson, Anne-Sofie Ostergaard, Lea Oroz, Louise Ahl, Freja Jenkins & Emma Holt
The Performers Understudies: Luca Bakos, Eve Stainton, Natasha Patel, Finetta Mikolajska, Caterina Danzico, Jenna Anne Nathen, Cherise Adams-Burnett, Marie Giulia & Francesca Lombardelli.
The Models: Awar Odhiang, Ariish Wol, Bente Oort, Nyagua Ruea, Giselle Norman, Yun Jia & Victoria
Production Assistants: Seyi Adelekun, Shay Khelifa, Cristina Assunçao, Wendy Short, Pippa Young, Eva Kralijevic, Tal Hendrikse & Ieva Vaiti.

In collaboration with the Hermès Team (Paris & London) especially: Léa Canfrère, Sophie Toporkoff, Lorraine Larmer, Joséphine Khondji, Jack Lettis & Yolanda O’Leary.



Scenography images by Annabel Elson
Performance images by Amelia Allen
Still images by Larissa Hofmann


©Hermès SS/22